There are a number of reasons why I’m surprised that PCMB today was able to take a whopping 40% of the digital book market, according to the company’s CEO, Andy Yee.
That’s right: 40%!
The site has grown to nearly 400 million unique visitors, but Yee says that it only serves 30% of those visitors.
The other 30% come from ads.
“The biggest problem we have with PCMB is that we only serve 30% to 40%,” Yee told Ars Technic.
“We only serve to our most loyal audience.
We’re not serving the other 90%.”
That’s because ads are so dominant on PCMB, according Yee, that the site only serves to its biggest audience of people who have purchased PCMBbooks.
Yee also says that PCMBI is in the same boat.
The site’s biggest audience is the folks who are buying PCMBS, the latter of which typically come from companies like Adobe, Adobe Digital Editions, or even Microsoft.
That means PCMB still has a ways to go to become the most popular ebook site.
Yees solution to the problem is to increase the ad revenue, which means increasing the price of PCMB.
He says that this would allow the site to pay more for ads.
The goal, he said, is to make PCMB a “premium” ebook site, and that’s what he wants it to be.
“This is the first time we have seen this kind of an opportunity, and it’s a game changer for us,” he said.
“It means that if we’re willing to spend more money on ads, we’re more likely to do it.
We have to be willing to do this.”
PCMBLOG is a free ebook publisher.
There are two other sites in the market: one for people who want to buy their own books and one for those who want books to be read offline.
These two companies are competing in a very different market.
PCMBiEbooks, which is based in China, has been around since 2009, and PCMBC, which was based in Singapore, launched in 2011.
Yee said that the new company has three main goals: 1) increase ad revenue.
2) increase the prices of PCMB, which he said is the primary reason PCMB can’t keep up with the growth of PC MBI.
3) increase overall revenue, and the first one is the most important one.
“If we can do that, we’ll be able to compete with PCM BiEbooks,” Yees said.
YEE says that the company is currently running a successful Kickstarter campaign to raise $5 million, and he expects that to be funded within two weeks.
PCMB has yet to answer questions about how it plans to monetize its ads.
PCMB, of course, has had plenty of competition over the years.
The company has a few competing sites, including PCMbs.com, which also offers ebooks.
But Yee sees a lot of potential in PCMB and hopes that it can help make PCMBM more attractive to publishers.
“PCMBi is more than just a PCM books site.
It’s an ebooks site,” he says.
“In order to sell to publishers, they need to be able sell to PCM, and then they have to find the right ad.
They need to do that through PCM.”
PCMB’s growth has come at a significant cost, though.
According to Yee and Yee’s wife, Kim, PCMB currently pays $3 per month per book for a monthly fee of $5.
They also plan to increase that fee to $10,000 per month.
They’re not giving up on PCM today just yet, though, and they’re working to make it a more attractive ebook site than PCM.
“Our plan is to double the price and triple the ad spend to $25 per month,” Kim Yee wrote in an email.
“This is not our only revenue stream but it is one of the biggest revenue streams.”
PCMBI’s revenue stream is one that’s easy to predict, and Yees and Kim say that it will continue to grow over time.
Yee said PCMbi’s growth is fueled by digital ad revenue from ad networks like Amazon, Google, and Microsoft.
“Digital ads are what drives the growth, and in fact, what drives it the most,” Kim said.
That said, the two publishers don’t have any specific plans to take on ad networks in the near future.
According to Kim, the company also has plans to launch a separate ebook site called PCMMBI.com in the future, but Kim said that that site has not yet been approved for launch