In a post on the Cisco blog, the company noted the ebooks were “priced at $9.99 or less”, which is below the $10.99 price point that was previously offered.
“The price of the eBooks for our current customers will remain the same, but there will be an increase in the price of $9,99.99,” Cisco said.
“This increase will occur in the first quarter of 2017, and the increase will not affect the average purchase price of your Cisco eBook.”
It’s a significant price cut for an eBook, but the company said it was not a cost increase.
“While we are excited to see the price drop, we are not able to share details about the reason for the price increase at this time,” Cisco wrote.
“We will continue to communicate with our customers and encourage them to purchase Cisco eBook at the lowest price they can.
We are committed to delivering an awesome eBook experience, and hope you enjoy our eBook offerings.”
In an e-mail, Cisco’s vice president of communications, Jennifer Legg, said the price reduction was not the result of a price increase.
Cisco also did not say when the price change would occur.
In a statement to The Jerusalem Press, the Electronic Frontier Foundation, which advocates for free software, said that the price cut was disappointing, especially as Cisco had previously made similar price cuts when it introduced a similar offering for Apple and Microsoft.
“There is no justification for such an enormous price cut,” EFF senior staff technologist John Resnikoff wrote.
He added that the fact that Cisco did not offer a discount in the past “suggests that this is a price cut on a temporary basis.””
In the past, Cisco has offered price cuts that were justified as necessary to support a competitive marketplace, and this is just another example of how they’ve lost their competitive edge.”
He added that the fact that Cisco did not offer a discount in the past “suggests that this is a price cut on a temporary basis.”